Because Internet

Understanding the New Rules of Language

Gretchen McCulloch

16 min read
1m 22s intro

Brief summary

Because Internet argues that digital communication didn't damage language; it simply made writing more conversational. This book explains how online habits like using emoji, lowercase letters, and memes are structured systems for conveying tone, identity, and social cues in text.

Who it's for

This book is for anyone curious about how digital communication works, from the history of 'lol' to the social function of emoji and memes.

Because Internet

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Introduction to Conversational Writing

Imagine learning to speak only from movies or news reports. You might assume people never say goodbye on the phone, never stumble over their words, and always speak with the polished precision of a prepared script. We actually learn to talk through informal, domestic conversation long before we ever encounter public speaking. Yet, for centuries, we were taught a formal version of English that ignored the living, breathing way people actually communicate. Writing was a specialized skill for books and newspapers, often feeling as intimidating as standing before a large audience.

This dynamic has shifted dramatically with the rise of the internet and mobile devices. We are currently living through an explosion of writing by ordinary people, making text a vital, conversational part of our daily lives. In the past, a leader like Charlemagne could run an empire without being able to sign his name, relying entirely on scribes for formal charters. Today, it is difficult to even organize a small social gathering without sending a text or an email. Formal writing has not disappeared, but it is now surrounded by a vast sea of informal, unedited words that once would have only been spoken.

This new internet language provides a unique opportunity for linguists to study how we communicate. Traditionally, linguistics avoided writing because it was too premeditated and filtered through editors. Internet writing, however, is beautifully mundane and spontaneous, allowing us to see how patterns emerge naturally. For example, the act of mashing fingers against a keyboard to express intense emotion follows predictable patterns. It usually starts with the letters on the home row of the keyboard and is often adjusted by the typist until it looks just right. These are social signals that we refine to ensure they are understood by others.

One way to understand this shift is through the lens of efficiency. In speech, we make language easier by dropping syllables or squishing sounds together to save time. In writing, we achieve this same efficiency through abbreviations and acronyms. While formal acronyms focus on technical names, internet abbreviations focus on social phrases that convey personal feelings quickly. We often use lowercase letters for these social shortcuts to distinguish them from a shouting tone, showing how we adapt typographical tools to mirror the nuances of the human voice.

Beyond words, we have also found ways to restore the physical body to our writing through visuals. In face-to-face conversation, we use gestures and facial expressions to add layers of meaning to our statements. Because formal writing is often disembodied, the internet has popularized emoji and reaction images to fill that gap. We use these images not just to describe the world, but to represent our own physical presence and mood. We are collectively creating new rules for a typographical tone of voice that enlivens our social interactions.

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About the author

Gretchen McCulloch

Gretchen McCulloch is a Canadian internet linguist who analyzes how online communication is changing the English language. She is the author of the bestselling book *Because Internet*, the co-creator of the *Lingthusiasm* podcast, and has served as the resident linguist for WIRED. Through her writing, podcasting, and social media presence, McCulloch makes linguistics accessible to a general audience and received the Linguistics, Language, and the Public Award from the Linguistic Society of America in 2021.

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