Number Go Up

Inside Crypto's Wild Rise and Staggering Fall

Zeke Faux

25 min read
1m 27s intro

Brief summary

Number Go Up argues that the cryptocurrency boom was driven less by technological innovation and more by speculation, opaque financial structures, and social frenzy. It reveals how weak controls, risky lending, and key figures like Sam Bankman-Fried led to the industry's dramatic 2022 collapse.

Who it's for

This book is for anyone who wants a clear, skeptical explanation of how the crypto market actually worked, from Bitcoin's design to its eventual crash.

Number Go Up

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Introduction: The Rise of Cryptocurrency and the Digital Dollar

In early 2022, the world of cryptocurrency reached a staggering value of $2 trillion. At the center of this frenzy was Sam Bankman-Fried, a young man who appeared to be a financial genius. When Zeke Faux visited him in the Bahamas, Bankman-Fried looked more like a tired student than a billionaire, wearing a messy T-shirt and no shoes. He claimed he was building a massive financial empire just so he could eventually give all his money away to charity. This image of a humble, brilliant prodigy made him a favorite of the media and politicians alike.

However, this public image was a mask for a massive fraud. While the world saw a visionary, Bankman-Fried was secretly taking billions of dollars from his customers to fund risky trades and buy expensive real estate. Even as an experienced investigator sitting right next to him, Faux was initially misled by the sheer scale of the hype. The entire industry was built on a shaky foundation of digital coins with no real-world use, fueled by complex jargon that few people actually understood.

In early 2021, a wave of financial mania swept through a world bored by pandemic lockdowns. People with extra cash and time began pouring money into digital assets that often started as jokes. Zeke Faux watched as his own friends invested in Dogecoin, a cryptocurrency based on a dog meme that had no actual value or purpose. While critics pointed out that these assets produced no profit, the prices continued to climb, driven by a fear of missing out. This trend turned regular people into overnight successes, fueling a sense of unearned genius among investors who believed they had mastered crowd psychology.

As the market swelled, a mysterious entity called Tether became the foundation of the entire industry. Tether is a stablecoin, a digital token designed to always be worth exactly one dollar. It serves as a safe harbor for traders to park their money without leaving the crypto ecosystem. By 2021, there were 55 billion Tethers in circulation, implying that investors had handed over $55 billion in real cash to a private company. However, the origins and leadership of Tether were shrouded in red flags, including executives with histories of selling counterfeit software and a co-founder who was a former child actor.

The potential risk of Tether caught the attention of the highest levels of the United States government. Treasury Secretary Janet Yellen convened top financial officials to discuss the coin, fearing that if Tether did not actually have the billions it claimed, a sudden panic could occur. If panicked investors all tried to cash out at once, Tether would be forced to sell its investments rapidly, potentially crashing the broader financial system. This concern transformed what seemed like a digital playground into a matter of national economic security.

Investigating this mystery, Zeke Faux sought to discover if the billions of dollars backing Tether actually existed or if the entire crypto market was being propped up by tokens created out of thin air. The search for the truth led to a massive crypto conference in Miami, where thousands of enthusiasts gathered to celebrate their new wealth. The central question remained why the biggest players in the market trusted a company that seemed to be built on a foundation of secrets. If Tether were revealed as a fraud, the entire multi-trillion-dollar bubble would likely burst.

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About the author

Zeke Faux

Zeke Faux is an investigative reporter for Bloomberg News and *Bloomberg Businessweek* who has spent over a decade focused on financial journalism. His work often involves exposing fraud and has earned him several prestigious accolades, including the Gerald Loeb Award and the American Bar Association's Silver Gavel Award. Faux is recognized for his in-depth reporting and ability to unravel complex financial stories, contributing significantly to the field of investigative business journalism.

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